Publisher's Note

  • Publisher’s Note

    Dear Kababayans, I hope you are all doing well and had a great time celebrating the holidays with your loved ones. 2020 has been a roller coaster ride with the COVID-19 Pandemic arriving in our part of the world in March which resulted in much of our country being locked down. Fast forward nine months later [...]

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Page added on November 27, 2020

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Coca-Cola and Sarah G spread holiday cheer with new holiday tune

Coca-Cola and Sarah G spread holiday cheer with new holiday tune thumbnail

Even with the pandemic, there is still one thing Pinoys are still looking forward to: it’s the Christmas Season and all the good tidings it brings. The coming together of families and loved ones, the gift-giving, and the get-togethers over a hearty feast. And what’s a holiday get together – even one dressed down because of the challenges of the times — without music?

While Christmas this year finds us in unusual and radically different times, it’s worth remembering that despite the difficulties and challenges we face, the real essence of the season—of love, sharing, and that renewed feeling hope—will never change no matter what. This is the timely and meaningful message of the special Christmas song from Coca-Cola, performed by none other than one of the biggest pop stars of our time, Sarah Geronimo.

“Coca-Cola has always used music to connect and bring people together. We believe in the power of music to uplift and inspire hope, togetherness and positivity especially this Christmas season,” says Teejae Sonza, Marketing Director of Coca-Cola Philippines. “This year is truly incomparable. Despite all the adversities that we have faced, there is one thing that was truly emphasised this year and that is that the simplest of things—time, presence, and one’s self—are truly the some of the best things in this life.”

Sonza further added, “Sarah Geronimo’s performance of the Coca-Cola Christmas song in the most recent Coke Studio episode fully captured all of these.”

Upbeat and inspiring, the new song, aptly entitled “Basta’t Kapiling Ka, Masaya ang Pasko” and composed by Thyro Alfaro, is sure to tug at the heart and stir emotions; its message authentic, relatable, and brings forth our thoughts and inner feelings—putting them into words and melodies.

This new Christmas song is not only quickly overtaking the airwaves but is also fast becoming a viral hit. Its official launch music video on YouTube has since garnered over 500K views, while on Spotify, the song is also getting download traction, reminding us that even as Christmas brings with it many changes, the best gift we can give is spending time with family and loved ones.

Some lines that capture the uplifting message of the song include: “Nag-iba man ang takbo/ng atingkwento/’di matitinag ang diwa ng pasko” (Our story may have changed but the Christmas spirit will never go away). Truly, even as the unexpected happens and our lives take a radically different turn, the true spirit of Christmas will always remain a solid constant: togetherness, generosity, and the promise of a better tomorrow.

“Ang pinaka-magandang regalo/ang sapuso’ymagkasamatayo/” (The most beautiful gift is for us to be together in our hearts). And even if times may be unlike any other, spending quality time and sharing a meal together with those we hold near and dear still carries a special meaning, more so over ice-cold Coca-Cola. Available this holiday season in distinctive, limited edition Christmas packs in cans and multi-serve bottles. Long a staple in every Christmas gathering, Coca-Cola simply makes for a perfect mealtime companion, even with a more modest nochebuena fare.

Indeed, as Coca-Cola reminds us through their uplifting Christmas song, as long as we’re together, even in the most trying of times, our hearts will be ever more joyful and delighted.
“Basta’tika’ykasalo/mas lalongsasaya ang puso” (Hearts are happier as long as we’re together).

Source:mb.com.ph









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